Why local businesses pick DUM Club over Instagram Live, DoorDash, and Whatnot.
One flat monthly subscription. 1% per sale. Customers who come back on their own. Live selling that drops your slow-hour calendar onto autopilot.
From $39/month plus a 1% sales fee. Founding 100 merchants get 60 days free and lock in founding pricing for life.
Same goal: sell to local customers. Different math.
Every row is one practical thing a shop owner cares about. The fees, the customer data, the time it takes to fill a slow Tuesday.
| Instagram Live | DoorDash | Whatnot | DUM Club | |
|---|---|---|---|---|
| Who gets paid | You. But no checkout. Customers DM you and you handle it. | DoorDash. Cut goes to them. You see net after commission. | Whatnot. Cut goes to them. You see net after 8% + processing. | You. Stripe sends every sale straight to your bank. |
| Per-sale cut | 0% (no checkout). You lose the customer data to the platform. | 15 to 30% of every order. | 8% per sale + 2.9% processing. | 1% per sale. Stripe processing paid by the buyer. |
| Where you sell | Inside Instagram. They can change the rules anytime. | Inside DoorDash app. You live in their search results. | Inside Whatnot app. You live in their search results. | On your own storefront page. Embed on your own website too. |
| Who owns the customer | Instagram. Algorithm decides who sees you next time. | DoorDash. You never get the customer phone or email. | Whatnot. Buyer data stays inside their app. | You. Repeat customers come back via reminders and DUM Points. |
| Going live | Yes, but no buy button. Customers DM, then chase you. | No. | Yes. Built for live selling. | Yes. Pinned-offer checkout right on the live page. Mobile-ready. |
| Filling slow hours | Post and hope. | Pay for ad placement to be seen. | Schedule a live and hope the platform surfaces it. | Schedule next live. We email the customers who tapped Remind me. |
| Bringing customers back | You buy ads to reach the same person twice. | You don't. They reach customers; you don't. | You don't. They surface other sellers on the same screen. | DUM Points + automatic win-back texts. Customers return on their own. |
Fees referenced are public list rates. DoorDash 15-30% range is their published partnership tiers; Whatnot 8% is their standard commission; Stripe processing 2.9% + $0.30 applies on every platform but is paid by the buyer at checkout on DUM Club.
Built for the shops that keep a neighborhood running.
Seven specific trades. Each one with the concrete way DUM Club fills the slow days and pulls customers back through the door.
The pain: Slow Tuesdays. DoorDash takes a third of every order.
With DUM Club: Schedule a Tuesday live. Customers tap Remind me. They walk in or order direct. You keep 99 cents on the dollar.
The pain: Customers shop you on Yelp and never come back. Repair scheduling is phone tag.
With DUM Club: List your services on your own page. Go live walking through a job. Customers book direct and get reminded for the next service.
The pain: Instagram shows your dress to one person and never again. New stock sits.
With DUM Club: Live-sell new arrivals on your storefront. Pin the dress as a buy button. Returning customers get a heads-up text when you go live.
The pain: Customers can't find you. Today's spot is on Instagram and nobody saw it.
With DUM Club: Update today's location on your page. Customers who follow you get a same-day text. Pre-orders pin to the top.
The pain: Friday is full, Wednesday is empty. Walk-ins are unpredictable.
With DUM Club: Pin a Wednesday discount. Customers earn DUM Points and come back. Schedule a live to show today's fade.
The pain: Class drop-ins are dead Tuesday morning. Membership pitch is hard.
With DUM Club: Live-stream the 7am class. Pin a drop-in package. Returning members earn points toward their next month.
The pain: Last-minute cancellations leave a chair empty. Loyalty cards get lost.
With DUM Club: Push a same-day deal to your customer list. Loyalty lives in their phone, not a paper punch card.
The customer is yours. So is everything that comes with them.
Seven practical promises. No buzzwords, no fine print.
Phone, email, purchase history, all yours. Not rented from a platform that can change the algorithm next week.
Schedule a live for a slow Tuesday. Customers who tapped Remind me get an email when you go live. Recurring weekly schedule available.
Stripe pays you, not a marketplace. 1% per sale is the only cut we take. Everything else hits your bank account.
Your storefront lives on your own page. Embed it on your own website. Stop renting traffic from apps that take 8 to 30 percent.
One script tag puts your live shop on your existing website. No new domain. No app store. No fighting an algorithm for who sees you.
Customers earn DUM Points on every purchase, redeemable at any DUM Club seller. Automatic win-back texts pull them back without you lifting a finger.
Sign up on your phone. Take a photo, set a price, go live. You can run the whole thing from the same phone you take orders on.
Join the first 100 merchants.
Get 60 days free and lock in founding pricing for life. Flat monthly subscription plus a 1% sales fee. Industry-low (Whatnot takes 8%). Keep more of every sale.
Questions? Email julian@dum.club. Julian gets back same day.