Pricing · One flat fee

Flat $29 to $99 a month.
0% commission. Keep every sale.

Live selling, loyalty, tools that help bring customers back, and local flash sales. One monthly fee replaces five separate bills. Founding merchants get preferred pricing after launch.

Tiers

Pick the plan that fits.

Same 0% commission on every plan. Upgrade when the next capability earns its keep.

Starter
$29/month

Get on the marketplace and start selling.

  • Storefront on the DUM Club marketplace
  • DUM Points loyalty built in
  • Basic sales analytics
  • Stripe direct payouts
  • Listed on Discover
Start with Starter
Most popular
Growth
$49/month

Bring customers back automatically.

  • Everything in Starter
  • Featured placement in category browse
  • Tools that help bring customers back (point reminders)
  • Google review display on storefront
  • Best Deals This Week eligibility
Start with Growth
Pro
$99/month

Replace your social agency too.

  • Everything in Growth
  • AI social media management (IG / TikTok / FB)
  • Homepage featured slot
  • Cross-business deal promotions
  • Full analytics dashboard
  • Priority placement in search
Start with Pro
Business
$499/month

White-label DUM Points under your brand.

  • DUM Points under your brand name
  • Custom rewards rules + earning rates
  • API access for your own platform
  • Dedicated tools that help bring customers back
  • For mid-size businesses building loyalty
Talk to sales
Enterprise · $2,000+/month
Full white-label loyalty infrastructure.

Multi-location support, custom POS / CRM / ERP integrations, dedicated account manager. For hotel chains, retail chains, franchise networks, and grocery groups that want their own loyalty network without building it.

Contact sales
The math

At $10k/month in sales, who keeps more?

Same buyer, same checkout, same Stripe processing. The only difference is who takes a cut.

Whatnot
$1,090 /month in fees
  • 8% commission on $10,000 = $800
  • 2.9% + $0.30 processing = ~$290

Compounds: $100k/month = $10,900/month in fees.

DUM Club · Growth tier
$49 /month flat
  • 0% commission on $10,000
  • Stripe processing paid by the buyer at checkout

$100k/month = same $49. The fee never scales with sales.

$1,041/month saved on Whatnot's fees alone, before the loyalty, retention, and AI social tooling Growth includes.

FAQ

Questions worth answering up front.

Do you ever take a percentage of my sales?

No. DUM Club charges a flat monthly fee. We never take a per-transaction commission, and we never have. Stripe's standard processing fees (2.9% + $0.30) are paid by the buyer at checkout. DUM Club does not sit between you and your money.

What does 'founding merchant' actually get me?

$0 today during the founding period, then preferred founding pricing after launch. You also get a permanent founding-merchant badge on your storefront. The first 100 merchants to sign up qualify.

Why is there no Free tier?

We charge for the platform so we can keep the platform running without taking a cut from you. A free tier would force a commission model later. We'd rather be upfront and aligned with you from day one.

Can I cancel any time?

Yes. Cancel from your dashboard, no questions asked. Your storefront stays accessible to existing customers for 30 days while you migrate, then archives.

Do I need to integrate Stripe?

Yes. Stripe is the only payment processor on DUM Club, the same one Whatnot, Square, and Shopify use. Connecting takes about 60 seconds via Stripe Connect, and payouts land in your bank on Stripe's standard schedule.

What's included in the tools that help bring customers back?

Automated point-expiry reminders, deal pushes when customers haven't visited in a while, and a way for customers to find nearby deals across the network (a detailer's customer might get a pizza-shop coupon). Replaces what most businesses pay $500 to $1,000 a month for via direct mail.

How is this different from Shopify or Square?

Shopify and Square are point-of-sale and storefront tools. They do not include live selling, loyalty, retention, or local discovery. DUM Club bundles all five. The flat fee replaces a stack of separate monthly bills (loyalty SaaS, SMS retention, ad spend, social-agency).

Julian Mero, founder of DUM Club
Still deciding?
Talk to Julian directly.

I built DUM Club because I run a real business too. If you want to walk through which tier fits your shop, email me.

Email Julian