Starting at $39/month + 1.5% sales fee.
Keep more of every dollar.
Live selling, loyalty, and local flash sales, with automatic customer win-back texts coming soon. One monthly fee replaces a stack of separate bills. Every business gets 30 days free.
Pick the plan that fits.
Same 1.5% sales fee on every plan. Upgrade when the next capability earns its keep.
Get on the marketplace and start selling.
- Storefront on the DUM Club marketplace
- DUM Points loyalty built in
- Basic sales analytics
- Stripe direct payouts
- Listed on Discover
- 250 viewer-hours of live/replay watching included, then $0.13 per viewer-hour
- 1.5% sales fee on every order
Bring customers back automatically.
- Everything in Starter
- Featured placement in category browse
- Automatic customer win-back texts (coming soon)
- Google review display on storefront
- Best Deals This Week eligibility
- 700 viewer-hours included, then $0.12 per viewer-hour
- 1.5% sales fee on every order
Replace your social agency too.
- Everything in Growth
- AI social media posting to IG / TikTok / FB (coming soon)
- Homepage featured slot
- Cross-business deal promotions
- Full analytics dashboard
- Priority placement in search
- 1,500 viewer-hours included, then $0.10 per viewer-hour
- 1.5% sales fee on every order
Need a bigger plan? →
- DUM Points under your brand name
- Custom rewards rules + earning rates
- API access for your own platform
- Dedicated automatic customer win-back texts (coming soon)
- For mid-size businesses building loyalty
- Custom viewer-hour budget, $0.10 per viewer-hour over it
- 1.5% sales fee on every order
Multi-location support, custom POS / CRM / ERP integrations, dedicated account manager. For hotel chains, retail chains, franchise networks, and grocery groups that want their own loyalty network without building it.
Custom viewer-hour budget, $0.08 per viewer-hour over it. 1.5% sales fee on every order.
See what you'd save.
Drag the slider. See what Whatnot and Commonsold take, and what DUM Club charges instead.
Enough for a new point-of-sale system.
Stop losing customers. Automate repeat business.
DUM Points bring customers back automatically. Automatic customer win-back texts are coming soon: reminders, deal pushes, and expiry alerts.
You sell $10,000/mo on Whatnot.
They keep $1,150.
Same $10,000/mo.
You keep $9,901.
Whatnot takes up to 8%. DUM Club takes 1.5%.
| Whatnot | Commonsold | Google Maps | DUM Club | |
|---|---|---|---|---|
| Fee model | Up to 8% + 2.9% | % per sale | Pay for ads | Starting at $39/mo + 1.5% |
| Per-sale commission | Up to 8% | Varies | none | 1.5% only |
| Live selling | Yes | Yes | No | Yes |
| Local discovery | No | No | Pay to rank | Free + deals |
| Loyalty built in | None | Basic | None | Every tier |
| Bring customers back | None | None | None | Built in |
| AI social media | None | None | None | Pro tier (soon) |
| White-label loyalty | None | None | None | $499/mo+ |
Questions worth answering up front.
Do you take a percentage of my sales?
Yes. 1.5% per paid order, deducted from your Stripe payout. That's industry-low: Whatnot takes up to 8%, DoorDash takes 15-30%, Etsy takes 6.5%. The 1.5% is your only per-sale fee on DUM Club. Stripe's standard processing fees (2.9% + $0.30) are paid by the buyer at checkout, not by you.
What does 'founding merchant' actually get me?
Every business gets 30 days free, and you can cancel any time during the trial. As a quiet perk, the first 100 merchants to sign up also keep founding pricing for life and get a permanent founding-merchant badge on their storefront.
Why is there no Free tier?
We charge for the platform so we can keep the platform running without taking a cut from you. A free tier would force a commission model later. We'd rather be upfront and aligned with you from day one.
Can I cancel any time?
Yes. Cancel from your dashboard, no questions asked. Your storefront stays accessible to existing customers for 30 days while you migrate, then archives.
Do I need to integrate Stripe?
Yes. Stripe is the only payment processor on DUM Club, the same one Whatnot, Square, and Shopify use. Connecting takes about 60 seconds via Stripe Connect, and payouts land in your bank on Stripe's standard schedule.
What will the automatic customer win-back texts include?
This feature is coming soon. It will send automated point-expiry reminders, deal pushes when customers haven't visited in a while, and a way for customers to find nearby deals across the network (a detailer's customer might get a pizza-shop coupon). It replaces what most businesses pay $500 to $1,000 a month for via direct mail.
How is this different from Shopify or Square?
Shopify and Square are point-of-sale and storefront tools. They do not include live selling, loyalty, retention, or local discovery. DUM Club bundles all five. The flat fee replaces a stack of separate monthly bills (loyalty SaaS, SMS retention, ad spend, social-agency).

I built DUM Club because I run a real business too. If you want to walk through which tier fits your shop, email me.