Pricing · One flat fee

Starting at $39/month + 1.5% sales fee.
Keep more of every dollar.

Live selling, loyalty, and local flash sales, with automatic customer win-back texts coming soon. One monthly fee replaces a stack of separate bills. Every business gets 30 days free.

Tiers

Pick the plan that fits.

Same 1.5% sales fee on every plan. Upgrade when the next capability earns its keep.

Starter
$39/month

Get on the marketplace and start selling.

  • Storefront on the DUM Club marketplace
  • DUM Points loyalty built in
  • Basic sales analytics
  • Stripe direct payouts
  • Listed on Discover
  • 250 viewer-hours of live/replay watching included, then $0.13 per viewer-hour
  • 1.5% sales fee on every order
Start with Starter
Most popular
Growth
$99/month

Bring customers back automatically.

  • Everything in Starter
  • Featured placement in category browse
  • Automatic customer win-back texts (coming soon)
  • Google review display on storefront
  • Best Deals This Week eligibility
  • 700 viewer-hours included, then $0.12 per viewer-hour
  • 1.5% sales fee on every order
Start with Growth
Pro
$299/month

Replace your social agency too.

  • Everything in Growth
  • AI social media posting to IG / TikTok / FB (coming soon)
  • Homepage featured slot
  • Cross-business deal promotions
  • Full analytics dashboard
  • Priority placement in search
  • 1,500 viewer-hours included, then $0.10 per viewer-hour
  • 1.5% sales fee on every order
Start with Pro
Need a bigger plan? →
Business · $499/month
White-label DUM Points under your brand.
  • DUM Points under your brand name
  • Custom rewards rules + earning rates
  • API access for your own platform
  • Dedicated automatic customer win-back texts (coming soon)
  • For mid-size businesses building loyalty
  • Custom viewer-hour budget, $0.10 per viewer-hour over it
  • 1.5% sales fee on every order
Talk to sales
Enterprise · $2,000+/month
Full white-label loyalty infrastructure.

Multi-location support, custom POS / CRM / ERP integrations, dedicated account manager. For hotel chains, retail chains, franchise networks, and grocery groups that want their own loyalty network without building it.

Custom viewer-hour budget, $0.08 per viewer-hour over it. 1.5% sales fee on every order.

Contact sales
Fee calculator

See what you'd save.

Drag the slider. See what Whatnot and Commonsold take, and what DUM Club charges instead.

$1k$25k$50k$75k$100k
Whatnot
$1,150
per month
Up to 8% + 2.9% + $0.30/txn
Commonsold
$549
per month
5% per sale + $49 base
DUM Club
$189
total / month
$39 Starter tier + 1.5% per sale
You save
$4,320/year

Enough for a new point-of-sale system.

Customer Retention

Stop losing customers. Automate repeat business.

DUM Points bring customers back automatically. Automatic customer win-back texts are coming soon: reminders, deal pushes, and expiry alerts.

💳
Customer buys from you
They earn DUM Points automatically at checkout. No stamps, no cards.
🤖
AI sends them back
Automated point reminders and deal pushes via email. Zero effort from you.
🔄
They discover more businesses
Points work at ANY business on DUM Club. Customers can find nearby deals across the whole network.
🏆
You keep them forever
The switching cost is high. Points + deals + AI = a loyalty moat no competitor can touch.
Retention ROI Calculator
1 mo6 mo12 mo
Direct mail cost
$750/mo avg
$2,250
DUM Club Growth tier
$99/mo flat
$147
You save
$2,103
~66 customers retained · ~$2,970 repeat revenue
Start Retaining Customers →
The Whatnot tax

You sell $10,000/mo on Whatnot.
They keep $1,150.

Platform fee (up to 8%)−$800
Processing (2.9% + $0.30)−$350
You keep$8,850
The DUM Club way

Same $10,000/mo.
You keep $9,901.

Flat monthly fee−$99
Commission on sales$0
You keep$9,901
+$1,051more in your pocket every month
Switch from Whatnot. Free →
The real difference

Whatnot takes up to 8%. DUM Club takes 1.5%.

WhatnotCommonsoldGoogle MapsDUM Club
Fee modelUp to 8% + 2.9%% per salePay for adsStarting at $39/mo + 1.5%
Per-sale commissionUp to 8%Variesnone1.5% only
Live sellingYesYesNoYes
Local discoveryNoNoPay to rankFree + deals
Loyalty built inNoneBasicNoneEvery tier
Bring customers backNoneNoneNoneBuilt in
AI social mediaNoneNoneNonePro tier (soon)
White-label loyaltyNoneNoneNone$499/mo+
🚫
Just 1.5% per sale
💰
Flat monthly fee
🔁
Loyalty built in
Stripe payouts
FAQ

Questions worth answering up front.

Do you take a percentage of my sales?

Yes. 1.5% per paid order, deducted from your Stripe payout. That's industry-low: Whatnot takes up to 8%, DoorDash takes 15-30%, Etsy takes 6.5%. The 1.5% is your only per-sale fee on DUM Club. Stripe's standard processing fees (2.9% + $0.30) are paid by the buyer at checkout, not by you.

What does 'founding merchant' actually get me?

Every business gets 30 days free, and you can cancel any time during the trial. As a quiet perk, the first 100 merchants to sign up also keep founding pricing for life and get a permanent founding-merchant badge on their storefront.

Why is there no Free tier?

We charge for the platform so we can keep the platform running without taking a cut from you. A free tier would force a commission model later. We'd rather be upfront and aligned with you from day one.

Can I cancel any time?

Yes. Cancel from your dashboard, no questions asked. Your storefront stays accessible to existing customers for 30 days while you migrate, then archives.

Do I need to integrate Stripe?

Yes. Stripe is the only payment processor on DUM Club, the same one Whatnot, Square, and Shopify use. Connecting takes about 60 seconds via Stripe Connect, and payouts land in your bank on Stripe's standard schedule.

What will the automatic customer win-back texts include?

This feature is coming soon. It will send automated point-expiry reminders, deal pushes when customers haven't visited in a while, and a way for customers to find nearby deals across the network (a detailer's customer might get a pizza-shop coupon). It replaces what most businesses pay $500 to $1,000 a month for via direct mail.

How is this different from Shopify or Square?

Shopify and Square are point-of-sale and storefront tools. They do not include live selling, loyalty, retention, or local discovery. DUM Club bundles all five. The flat fee replaces a stack of separate monthly bills (loyalty SaaS, SMS retention, ad spend, social-agency).

Julian Mero, founder of DUM Club
Still deciding?
Talk to Julian directly.

I built DUM Club because I run a real business too. If you want to walk through which tier fits your shop, email me.

Email Julian